A franchise is an agreement between the franchisor (or franchising company) and the franchisee, where the former cedes to the latter the rights to use and exploit a name or a brand, as well as the manufacturing of the product and its market.
We separate the Enterprise into its modular phases:
1.Diagnostic of the Franchisor (Company)
2.Diagnostic of the Franchisee (Profile)
6.Development of Franchise Manuals