It is a comprehensive map of strategic tasks within a project designed to help execute action plans in a more organized, quick, and effective way. These action plans are directly responsible for the launch and execution of a productive-commercial and promotional process.

What is it for?

The Marketing Plan is a powerful tool to project and commercialize a product or a service within a real and safe plan, thus facilitating every market capture and administration process..

How do we do it?

We execute, within your product line or portfolio, quick to implement, easy and low-cost strategies based on in depth market research. We use tools as effective as neuromarketing and we integrate them into your portfolio through creative ideas and concepts derived from the new strategic marketing.

We separate the Enterprise into its modular phases:

1.Diagnostic of the Franchisor (Company)

2.Diagnostic of the Franchisee (Profile)

3.Legal component

4.Financial component

5.Commercial Structure

6.Development of Franchise Manuals

It´s a practical and orderly strategic construction model used for projects, business units and new product or service development.

What is it for?

The Canvas model clearly defines the direction of business structures and evolutionary strategies in leading large organizations or businesses to ensure market success.

How do we do it?

We define 9 essential and fundamental steps to guide and determine the strategic focus of your business:

– Strategic allies (definition of market participants)
– Key activities (organizational value chain)
– Key resources (Tool check list)
– Value proposition (Company differentiators within the chosen market)
– Client relationships (Loyalty programs, new client capture)
– Sales and distribution channels (creation and optimization of channels)
– Market segmentation (Consumer preferences, behaviors, and trends)
– New income cash flows (portfolio diversification alternatives)
– Cost structure (business accounting structure)

It encompasses the training needed to ensure proper and impactful management of social networks or Community Management of the digital profiles of a company.

What is it for?

We take the best of your company and portfolio, analyze it, and improve on it through training. Your staff will optimize its time and talent, creating attractive and high-quality content that will be posted strategically to guarantee brand positioning, recognition, and sales increases.
For companies that already have a social network presence, we analyze whether the exposure and content is adequate for your business model, if anything needs to be eliminated or added. We also analyze how these tools have been managed, we identify if any process needs to be improved and which new strategies should be incorporated to strengthen your brand and improve results. The implementation of this service requires your company to have an individual devoted to managing social networks and media. Be it through inhouse staff or through a dedicated third party, the individual must have a basic understanding of online platforms, digital applications and tools and the web.

How do we do it?

The Community Management consultancy (social media) is designed to assist and guide companies through the process of implementing, developing, and managing social media. In cases where the company does not have an active social media presence, we guide the person in charge so that they can establish the channels and messages that best adapt to your business. We then conduct the necessary training to implement and develop the social media strategy in the most practical and functional way possible. This powerful tool can help you create, maintain, position, commercialize and capture stable customer relationships and drive engagement with both existing and potential clients. In other words, using Community Management means doubling your business presence on the cloud to increase sales in a more cost effective and efficient way.

It is a segmented study where specific data is gathered and presented in an organized and thorough report.

What is it for?

Market Research can help make systematic and intelligent decisions within your company or projects. It is a roadmap that details the best path to your goals.

How do we do it?

We conduct an in-depth diagnosis of the specific needs of your company to better assess the scope of the research. Afterwards, a group of experts conduct the research and complements its insights with field data from relevant locations to better gather data and fill in any voids that might affect its content.